Professional press kit containing all the essentials needed to get you a news story or special feature.
One-off or long-term full-fledged social campaigns to expose you to as many listeners as possible and grow your fan base.
DISTRIBUTION & PRESS CAMPAIGN
Distribution of your music to our extensive network to maximize press coverage.
FESTIVAL, TOUR AND EVENT PROMOTION
The right publicity tools to make sure the right people know your event is happening.
Post-rock | Post-metal | Experimental rock | Math rock | Progressive rock | Doomgaze | Post-black metal | Shoegaze | Ambient
Here's a list of some of the things you may want to know about how we do things around here. Please feel free to drop us an email for any other questions you may have:
What do you look for when taking on a band?
We only work with bands that we like and listen to, and believe have real potential. And we also only specialize in the genres listed above, so if your music is in a different genre we’d advise you to look for another agency because we may not have the knowledge and tools to implement a successful campaign for you.
If you’re still unsure whether we’d be a good match for your sound, please send your music to us and we’ll provide an honest feedback as soon as possible.
Why would Outro PR be a good fit for my band/label/event?
Because we only work on releases that we highly enjoy, we guarantee a lot of hard work, passion and dedication to get you the maximum exposure. Our enthusiasm is also coupled with the tools necessary to meet your goals. Outro PR is started by the name behind Post-rock Facebook Page and Arctic Drones magazine, who has over 8 years of music promotion and PR experience working with independent artists and labels, and an extensive network and knowledge on the international post-rock/ambient scene. So we would love to talk to you about the many opportunities that we have to offer.
Can I see the results of your previous campaigns?
Sure. We take pride in the publicity we generate, and will be more than happy to share more with you on our earlier work and results.
Do you guarantee press coverage?
As with all sensible and honest PR agencies, we can never guarantee coverage as there are dozens of factors affecting press placements. But that definitely doesn’t mean we won’t do our best and try to secure the best coverage possible. Our press connects are strong and varied and we've secured coverage in numerous press outlets for the bands we've worked with so far. Drop us a line if you'd like to find out more. We'd be happy to share more information on our previous press campaigns.
Will I sell more music from a PR campaign?
Too broad to give a simple and definitive answer. If we work together, we will provide you the best publicity you could get. But truth be told, publicity doesn't always translate into sales. And needless to say, the answer also depends on the type and duration of the campaign.
Note that effective PR is in many ways essential in today's music landscape. But it is only one part of the story. That aside, we'll be happy to give you personalized advice to increase your sales.
How will I measure the success of the campaign?
There are a few performance indicators, some of which are already mentioned above, that will be relevant to you according to the type and the duration of the campaign.
-Increase in sales
-Fan base growth
-Increase in streams on Spotify, Bandcamp, Soundcloud or Youtube
-Securing press coverage like premieres, interviews, reviews or other artist features
We will be in touch with you, and keep you updated, throughout the campaign. Once the campaign ends, we'll send you a final report as well.
I have an upcoming release/tour. When is the best time to contact you?
In social campaigns, about a few weeks before the release or event date will work fine.
In press campaigns, we require a two month lead time in advance of the release to meet media deadlines and maximize your campaign.
Would I benefit from PR campaigns for older releases?
Absolutely! Shoot us a message and we’ll talk how we can help.
Is there anything I can do to help with the campaign?
Sure! Be involved as much as you can!
We like working with bands and artists who are as much passionate as we are. Being in constant communication with us will do great help.
Depending on the type of the campaign, we will also probably need promotional band photos, codes or file hosting service links (Dropbox, Google Drive etc.) to download your songs in digital format – to be sent to relevant press, and other related information.
So where do we begin? What is the process like?
Before anything else, please send us your music as a link to your Bandcamp or Soundcloud page along with a short bio, and tell us briefly what type of campaign you're interested in.
We are currently unable to respond to every e-mail. But if we do like your music and think Outro PR would be a good fit for you, we will get back to you as soon as possible (in a week at the latest, possibly much earlier).
What we’ll do together is to come up with a plan, customized specifically for you. We don’t offer predetermined packages for each and every band. What we do instead is to set realistic and individual targets for each project. Once we agree on details, we will roll up our sleeves and begin working immediately to meet your needs.
How much do you charge?
Every project is different based on the needs of the artist. But we can safely say that we offer pretty affordable and low-cost PR campaigns to suit the budget of any label and band, big or small.
How do I pay?
Currently we only accept payments via PayPal.